While surfing the Forbes Magazine webpage, I came across a feature covering some of the richest people Americans never heard of. This gentleman here is from Nigeria and his bio is as follows, I quote:
"Aliko Dangote
Net worth: $3.3 billion
Residence: Lagos, Nigeria
Nigeria's first billionaire hit the jackpot when his sugar-production company listed on the Nigerian stock exchange last year. Meanwhile, proposed initial public offerings of his flour and cement companies have stalled. Began career as a trader at 21 with a loan from his uncle; built his Dangote Group into conglomerate with interests in sugar, flour milling, salt processing, cement manufacturing, textiles, real estate, haulage and oil and gas. Closely linked to Nigeria's former president Olusegun Obasanjo".
Net worth: $3.3 billion
Residence: Lagos, Nigeria
Nigeria's first billionaire hit the jackpot when his sugar-production company listed on the Nigerian stock exchange last year. Meanwhile, proposed initial public offerings of his flour and cement companies have stalled. Began career as a trader at 21 with a loan from his uncle; built his Dangote Group into conglomerate with interests in sugar, flour milling, salt processing, cement manufacturing, textiles, real estate, haulage and oil and gas. Closely linked to Nigeria's former president Olusegun Obasanjo".
Strangely enough, this man is NOT the richest one in Africa. Thanks to globalization, affluent households of are sprouting all over Africa, and several hundred thousands of them have net-worths exceeding a million dollars. Many of them visit the US frequently as they may have children enrolled in universities here, own real estate, etc.... US-based luxury marketers generally ignore this population and they are an under-served segment.
European companies have been feasting on this well-kept secret for years, so it is time for US companies to join the fray.
Just something to think about...
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